New Partnership for FindaDentist.com Encourages Brite Future for Dentists and Patients

Medford MA - October 26, 2004

FindADentist.com, a chief player in the online dental industry, and BriteSmile®, a leader in the office-whitening field, have announced a multi-faceted partnership together in an effort to develop a way to mutually appeal to both patients and doctors.

Findadentist.com launched earlier this year as a resource for patients seeking a new dentist. Currently, FindaDentist.com boasts approximately 3,500 unique visitors a day, as well as a secure and consistent spot on the first page for most major search engines including Google and Yahoo. Over 130,000 dentists are currently listed on the site, while many opt for a limited number of "Featured" or "Premiere" listings at the top of the page at a nominal cost.

The alliance between the two companies means more extensive options for patients - but even more potential for the dentists using FindaDentist.com as a promotional vehicle. "The more exposure BriteSmile receives, the more patients will be flocking to the offices for whitening", says FindaDentist.com President Brian Benko. "And that means more people visiting FindaDentist.com looking for dentists who use BriteSmile"

BriteSmile now occupies one of three "Featured" spots for each city in which they run a clinic. Each spot showcases BriteSmile's own micro-site within the FindaDentist.com. Additionally, any private practices using BriteSmile products are highlighted, so users logging on to FindaDentist.com specifically seeking whitening procedures can easily identify a BriteSmile-affiliated clinic or dental practice.

Medford MA - October 26, 2004

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